As a yoga entrepreneur, you probably already know the importance of social media marketing when it comes to growing your business. It can help to increase brand awareness, grow your audience, and bring you more clients, just to name a few. But, there’s no denying that social media marketing can be extremely time-consuming. Creating high-quality content and engaging your audience consistently can end up consuming a considerable amount of your time. The good news is that there are certain strategies that you can implement to save time on social media marketing, be more productive and reap its benefits. In this post, we will walk you through six time-saving tips for yoga social media marketing.
Prioritize Your Channels
There’s no shortage of social media platforms out there. And, some people may attempt to establish a presence on all these platforms. But, there’s no point trying to be active on all the different platforms out there. The chances are, you’ll only end up creating sub-par content for all these platforms. Consequently, the engagement will be abysmal, meaning you will have wasted your time.
So, instead of trying to be active on several platforms, you should instead focus on one or two platforms where your target audience mainly hangs out. By doing so instead of trying to be everywhere, you will have more time to create high quality content, engage your audience, create stronger relationships and build trust. And, this will lead to more sales for your fitness business.
Automate Some Tasks
Automating some repetitive tasks can also help you save a great deal of time when it comes to marketing your yoga business on social media.
For instance, instead of posting manually, you can instead schedule your posts using a scheduling tool like Buffer, Hootsuite, CoSchedule, Sprout Social or SocialPilot. Some of the social media marketing tasks that you can automate include tracking your brand’s mentions and creating reports.
By automating some of these tasks, you will end up saving a huge amount of time every day. You can then use this time to create better content, establish stronger connections with your audience, or come up with strategies that will give your yoga brand an edge over the competition.
Leverage Social Media Templates
To establish a strong social media presence, you need to be posting frequently. But most importantly, your content needs to be of high quality and visually stunning. Such content will give your target audience a reason to interact with your posts and eventually buy your products or services.
However, creating strong visual content consistently is not easy. It’s time-consuming and tedious, especially if you are doing it from scratch every time. Fortunately, there’s a simpler approach to creating visually-stunning social media content for your yoga business. And, this is through yoga social media templates, such as this Yoga Marketing Kit from ContentBASE.
With templates, you will be able to create stunning visual content for your social media channels within a few minutes. Besides saving you time, yoga social media templates will also make your social media feeds look polished, branded, professional and aesthetically pleasing.
Reuse Old Content
Social media posts tend to have quite a short lifespan. For instance, studies have shown that a post on Twitter has a lifespan of around 15 to 20 minutes, approximately 6 hours on Facebook, 48 hours on Instagram and around 24 hours on LinkedIn. In short, your posts will have a lifespan of 48 hours at most on social media.
So, there’s a high possibility that some of your followers will not see some of your posts the first time you post them. Instead of creating fresh content from scratch, you should consider recycling some of your old posts. You simply need to make a few changes to the posts such as modifying the titles or the captions and then re-sharing them.
By recycling some of your posts, you can extend their reach and visibility. And, since you are not creating fresh content from scratch, you will also end up saving valuable time, which you can invest elsewhere in your yoga business.
Leverage Curated Content
You need to constantly provide your followers with relevant, high-quality content, to keep them interested and engaged. But as we pointed out earlier, creating content from scratch is both time-consuming and laborious. To make your work easier and save time, you should consider content curation.
Content curation refers to finding and sharing relevant content from other individuals or brands instead of creating your own original content. It will help you to save a great deal of time, money and effort since you don’t have to create it yourself. At the same time, it will help you to maintain a strong social media presence, without spending your resources.
Conclusion
As you can see, you have several tips and strategies that you can implement to save time on social media marketing. But, you shouldn’t implement all of them at once. We advise you to test an idea at a time and then proceed with what works best for you.
